top of page


Better decisions lead to less future regret

A lack of information and an inability to control all variables makes decisions regarding the future stressful. Optimizing future outcomes involves making difficult choices now. Those choices may even run counter to our emotional and psychological desires.

Jackson Creek’s philosophy is rooted in behavioral psychology. We understand the mental processes clients go through regarding financial decisions and how investors can become their own worst enemy. The best way to reduce errors is to have a solid decision framework based on careful research and analysis.

Financial planning aims to minimize uncertainty. Decisions are based on data, probabilities, and experiences drawn from many observations. We combine research, analysis, and experience to inform our decisions regarding asset allocations, goal planning, cash flow modeling, tax optimization, portfolio construction, and all other important financial choices. Even though we cannot predict the future, we can probabilistically model a range of outcomes based on clients’ current and future choices.

Our partners at eMoney prepared a short video on making the right decisions.

This content was created by a third party. All opinions, comments, conclusions are of the author and not Jackson Creek Investment Advisors LLC. The information published herein is provided for informational purposes only and does not constitute an offer of investment advisory services. All information is subject to change without notice. Nothing contained herein constitutes financial, legal, tax, or other advice. These opinions may not fit to your risk and return preferences. Investment recommendations may change, and readers are urged to check with their investment advisors before making any investment decisions. Information provided is obtained from sources believed to be reliable, but we cannot attest to its accuracy. Past performance is not necessarily indicative of future returns. Investment advisory services are offered through Jackson Creek Investment Advisors LLC, a Registered Investment Adviser.



bottom of page