Given the behavioral anomalies and inefficiencies we believe in, our financial analysts apply traditional, but focused, skills as they choose and monitor portfolio investments. Instead of creating better forecasts of corporate profitability (relative to Wall Street sell-side or other buy-side analysts), Jackson Creek's analysts strive to profit from changing expectations, 'unexpected' earnings surprises, systematic forecasting errors made by Wall Street analysts, and underreaction to current information. In particular, we focus on earnings persistence and the core drivers of earnings surprises and estimate revisions...with the goal of identifying companies that possess attractive economic characteristics, return drivers, and accounting methods. Additionally, our analysts leverage their awareness of behavioral finance (and the many biases and heuristics that drive investor decisions) to profit from investors' under- and over-reactions to data, including information associated with positive events predicted by Jackson Creek's quantitative models.